Royd Tolkien, who features in the video with prosthetic hairy Hobbit feet, says the opportunity to be part of Air New Zealand’s association with The Hobbit movies was too good to miss. “They’ve done a great job of capturing the essence of The Hobbit films and it was a privilege to be invited to participate.”
Kiwi Dean O’Gorman, who plays the Dwarf Fili in the movie, can be spotted amongst the passengers in the safety video, along with two super-Hobbit fans from TheOneRing.net – the web’s largest Tolkien fan site.
Mr Tod says the release of ‘An Unexpected Briefing’ marks the official start of Air New Zealand’s two-year global marketing programme dedicated to The Hobbit Trilogy.
“We will invest several million dollars in Australia, Asia, the United States and Europe on uniquely Air New Zealand marketing efforts related to The Hobbit movies to attract more tourists to New Zealand. We are also working extremely closely with Tourism New Zealand on a range of initiatives, including supporting bringing several hundred journalists to experience Middle-earth,” he says.
A forthcoming feature of Air New Zealand’s support of The Hobbit Trilogy will be a themed aircraft which will be prior to the movie’s global premiere in Wellington on November 28.
In the early hours of this morning (1 Nov), as the first Air New Zealand flight for the day took off for the skies, its passengers were treated to a brand new safety briefing video - An Unexpected Briefing - inspired by the upcoming fantasy adventure The Hobbit: An Unexpected Journey, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM)
The video is written by Weta's own Ben Hawker who also travelled to Auckland to act as the creative consultant and Middle-earth expert during the filming.
Weta also created the familiar prosthetics for the actors and several designers from Weta's Design Studio also contributed to the video.
Watch - and win!
When you watch Air New Zealand’s Hobbit themed Safety Video, look out for your chance to win 1 of 6 double tickets to the World Premiere Screening of The Hobbit; An Unexpected Journey in Wellington, New Zealand on the 28th of November 2012, including a 6 day Middle-earth Adventure!
The safety video will be rolled out across Air New Zealand aircraft from today.
Customers who pay close attention to the safety video could win a once-in-a-lifetime Middle-earth experience in New Zealand. Hidden within the video are secret Elvish codes. Viewers who spot the codes can then visit www.airnzcode.com/hobbitmovie to unlock the door to Bag End and be in to win a trip for two to New Zealand, including a tour of the Hobbiton movie set, a visit to the Weta Cave in Wellington, and double passes to the red carpet global premiere of The Hobbit: An Unexpected Journey.
Air New Zealand General Manager Marketing and Communications Mike Tod says ‘An Unexpected Briefing’ is a further reflection of the world class creative talents of New Zealanders.
“This latest safety video inspired by The Hobbit: An Unexpected Journey is another example of how New Zealand is a hotbed for creative talent. Our partners at Weta Workshop and Weta Digital, which brought Gollum to life inside the aircraft, have helped us demonstrate again that if you want to engage with audiences in a unique way, our nation has immense creative capability,” Mr Tod says.
“Sir Peter Jackson and the team at Warner Bros. Pictures in the United States were fantastically supportive during production of the video. To have Gollum step off the movie screen for the first time and into an Air New Zealand aircraft is incredibly special and Sir Peter Jackson delivers a superb cameo. He should come out from behind the camera more often!”
Two great grandsons of The Hobbit author J.R.R Tolkien, Mike and Royd Tolkien, also make a cameo appearance in the safety video.