Kiwiana Weta-style. How to make Radio a visual medium.

We were recently approached by ad agency Clemenger BBDO for a rather fun project for their client Radio New Zealand.

It entailed creating a number of radios in the style of some iconic New Zealand cultural expressions - known locally as Kiwiana.

Kiwis take their various pursuits and traditions very seriously, but are also quite open to "taking the mickey" and every single one of the radios produces a chuckle of recognition in just about everyone.

The result, on the theme "Sounds Like Us" is a range of fantastical creations, from desserts and wool sheds to bush walks and fast food. Enjoy the image gallery.

There are a few more to come shortly, once they have made their debut in New Zealand media!

Published Courtesy of Radio New Zealand and Clemenger BBDO.